Lilabet Studio
Lilabet Studio approached us to redesign & build their new website and improve their SEO. The client requested additional pages and interactive calendars to enhance accessibility and increase prospective meetings. Collaborating with the client on this project, completing 3 rounds of revisions within only month and a half.
Team Lead: Kathy Langton
Visual Designer: Eric Neimanis
Team
Product Design
Visual Design
Researcher
Responsibilities
Research
Once the client chose their favourite design. Using Figma, I created a mock template and with placeholder text for the content guide helping the client with writing the official content for the website.
Content Guide
Additionally she provided multiple rounds of feedback on what she wanted to include to better communicate their services and expertise offerings.
We used Figma to map out our information architecture. This process consists of organizing, structuring, and labelling content / pages to help easily find the correct information needed for site visitors, guiding them to relevant information & CTA's.
Information Architecture
The goal of the site architecture was to create a user-friendly and intuitive system that makes it easy for users to find what they're looking for and accomplish their goals.
We requested the client to provide a business overview describing their business and converted it into two specific user journey maps.
User Journey maps
These maps helped us to comprehend Lilabet's target audience and demographic, which in turn aided us in the website redesign process.
After completing the final round of revisions and obtaining the client's approval, we went live with Lilabet Studios new website.
Our main focus, through the 3 rounds of revisions, consisted of editing the site content based on the feedback we received from the client.
You can visit Lilabet Studio website here.
The Final Product
Lessons Learned
Learned how to manage dynamic pages and a better understanding of SEO's for a webpage.
Also learned a great deal on how to outline a project for the client to help gain information to build their website around the written content.